Posted: July 11th, 2015

Discussion of data mining techniques for business intelligence

Discussion of data mining techniques for business intelligence

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Assume that you are the V.P. of Marketing for America?s favorite restaurant chain ? McDonalds. Your company gathers sales information across the planet from company owned stores and franchisees. Additional information is gathered from secret shoppers and customer surveys.
Describe how you would use Frequency Data Mining, Classification Data Mining, and Cluster Data Mining techniques to analyze the data that you have gathered and make recommendations to management. Your response should include, but is not limited to:
? Market Basket Analysis
? The Apriori Algorithm
? Multi-Level, Multidimensional Associations
? Decision Tree Induction
? Bayes Classification
? Rule-Based Classification
? Associative Classification
? Partitioning Clustering
? Hierarchical Clustering