Posted: September 13th, 2017

Discussion Question

Discussion Question

indicate what would be the relevant population and the most appropriate sampling design. Be sure to give the reasons for your answers.

Scenario 2: A magazine article suggested that, “Customers aged 35 to 44 will soon be the nation’s biggest spenders, so advertisers must learn how to appeal to this over-the-thrill crowd.” Suppose you are an apparel manufacturer and this suggestion appeals to you. State the relevant population and the most appropriate sampling design. Be sure to discuss the reasons for your answers.

Must use for reference:
Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach (6th ed.) (pages 272-273 of chapter 13: Sampling). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.