Posted: September 13th, 2017

ECN600: Mod 3 – Work Instructions

ECN600: Mod 3 – Work Instructions

1. Read the following article about Apple: http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/.

2. Think about the role of product differentiation in global context. How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?

In your response, please discuss and cite at least three (3) professional sources to support your analysis (e.g., business or law journal articles, textbooks, news publications).

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Work instructions:
1) The work must be free of ‘’’’’PLAGIARISM’’’’’.
2) The above main work is to be submitted by NO LATER THAN Monday 15-Sept-2014 (3:00PM GMT )
3) Used sources are to be provided to me either as PDF files or direct web links.
4) The work must focus on answering the question/topic/requirements. (This will be the Initial Post)
5) The work must be supported by at least three (3) credible sources using scholarly articles from an academic databases like EBSCOHOST and PROQUEST. Select current research articles published within the last five years on the topic.
6) No direct internet websites are allowed to be used as a reference (e.g. Wikipedia, ehow, … etc.)
7) Use APA style for the whole work, including the in-text citation and references. (For every reference, there must be a corresponding citation in the text, and vise versa. Cited page numbers must be correct)
8) The course is “Business Ethics and Sustainability” and the work is for MBA level; hence it must demonstrate high quality of writing.
9) TWO (2) additional questions will be added later on and to be answered separately or TWO (2) small additional discussion posts will be required. Each post is to be supported by at least two credible (2) sources e.g. journals, periodicals and advanced scholarly articles from an academic databases like EBSCOHOST and PROQUEST.
10) The additional questions works/posts are to be submitted by NO LATER THAN Thursday 18-Sept-2014 (9:00PM GMT)
11) The main work and answer of the two additional questions/posts should not exceed two pages in total, excluding the references. (e.g. 1 page for the main work + half page for each of the additional two posts).

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