Posted: April 27th, 2015

Effectiveness of milk marketing in pakistan

Maximum 2500 words. research proposal, that consists of 3 parts:
1) Topic creation / identification: (this part 500 words)
Proposed Title
Research Aim
Research Question : Effectiveness of milk marketing in Pakistan
Research Objectives (follow the ‘Dudley Formula’ from Lecture)
Justification: business, research and personal (i.e., why is this topic important from a business and research perspective, and what makes it interesting to you?)

2) this part is 1000 words. is the Literature review:Rationale / details for Assignment:
This part is the preparation for the discussion of your research argument. It is a critical
review and evaluation of the global business, management and leadership literature that
constitutes the conceptual and theoretical framework for your ‘topic’.
Students will have to explain how the selected literature review fits with and helps them
explore their research aims.

3) Methods of practice: (this part also 1000 words):The overall exercise is a practical, realistic and feasible enquiry into research skills and
methodology. Based on their selected research topic students will have to present and
justify the section of a research methodology that will help them explore their research
aims successfully.
(overall it should be focused on what kind of marketing strategy you are interested in researching that might pertain to the dairy industry in Pakistan)