Posted: August 23rd, 2015

Effects of Social Networking on Marketing.

1. Locate and save the “Deconstruction of Literature Matrix.”
2. Have your completed “Literature Collection Matrix” from Module 4.
3. Select three of the 10 studies from the completed “Literature Collection Matrix.”
4. Using information from the three studies you selected, complete the “Deconstruction of Literature Matrix.”
5. In an essay prepare “Deconstruction of Literature” summaries of the three empirical studies you selected.

Use the following guidelines to structure the summaries:
1.Give the title and author(s) of the study, briefly describe the purpose, intent, and scope of the study, including the statement of the problem, hypotheses or research questions, and key concepts.
2.  Describe the research design, population sample, data collection procedure, and other procedures used in the study.
3. Briefly describe the data collected and the findings of the study, including the interpretation and implications of the study.
4. Briefly critique the presentation of the study, including the researcher’s credentials. Provide a summary assessment of the study.

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