Posted: June 3rd, 2016

Emotional Sustainability in Brand and Product Design

Product design is a creative discipline that challenges designers to build an aesthetic, functional and marketable product. The rapid speed of innovation has stimulated interest and change in designing the user experience. The discipline is now responsible to create a new paradigm in the product design process, as there are many more factors to explore. Human behaviour has been studied to inform the design of this curated user experience.

Creating an emotional connection to your target market can translate into conversion, sales, as well as online and offline interaction. Good design is a huge part of this process. In order to understand the role of design, when establishing consumer relationships, we have to define design. Design is not just embellishing content , or the crafting of a clean site or application. Design can also be a way of thinking that is mindful of your market’s needs, and ideally addresses them before they are even known.

To build an emotionally sustainable brand, Design thinking requires a focus on building personalities and stories in tandem with building a product in order to establish an emotionally sustainable brand. Giving a product a life beyond its base function is how Apple gets us so excited about their latest… Read more at Toptal.com