Posted: September 13th, 2017

Enterprise Startup

Paper, Order, or Assignment Requirements

My recommendation for the new private enterprise is the creation of a for-profit business that serves as a Unified Native Web Ad Serving Network for internet websites and mobile apps.

Your assignment is to give us the startup costs and expenses for opening the company

The current dominant player in the online ad serving network industry is DoubleClick (a division of Google, http://www.google.com/doubleclick) which still relies heavily on banner ads, which are a dying breed of web advertising, as noted in a recent NY Times article: http://www.nytimes.com/2014/11/06/technology/personaltech/banner-ads-the-monsters-that-swallowed-the-web.html?_r=0