Posted: December 20th, 2014

Entrepreneurship

Entrepreneurship

This is a for an entrepreneurship class. Please read the case study attached and answer the questions attached

After reading the case carefully please answer the following questions.
1. Would you consider Mounir Neamattalla a Social entrepreneur and why? Please elaborate and explain what is unique about this project.

2. What makes social entrepreneurship different than regular entrepreneurship?
3.“Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid (BOP) by having an annual income up to and

including $3,000 per capita per year “(2002 PPP)
How does this constitute an opportunity for social enterprises? Please provide examples of business ideas that can utilize this opportunity, how would the Siwa Eco

lodge fit in this?

4. Is the Siwa eco lodge project a scalable project (can grow more), and how? Is it replicable in other places of developing countries?

5. What is the business model of the Siwa eco lodge project? Is this a sustainable project?  And what is necessary to make sure it is sustainable.
6. What are the 4 Ps of marketing for this project and how would you improve it?
7. In your opinion what are the main Revenue Drivers for such a project?

8. Discuss the Business Model used and ways of overcoming the obstacles and challenges. (Apply the 4 components of the Business Model to the case)

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