Posted: April 20th, 2016
What are some of the environmental factors that you will need to consider in marketing your coffee in China?
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.
What are some of the environmental factors that you will need to consider in marketing your coffee in China?
Which of one of these factors would have the largest impact on the company s marketing strategy? Why?
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