Posted: May 20th, 2016

Evaluate the impact that Starbuck s corporate culture has had on the organization s commitment to social responsibility.

1) Evaluate the impact that Starbuck s corporate culture has had on the organization s commitment to social responsibility.

2) a) Starbucks has made a concerted effort to give back to the community, especially in the developing countries where its growers are located. How should these efforts impact the company s image (branding ability) with consumers?
b) Suggest a marketing strategy that can enable for a greater awareness of the fair trade coffee.

3) Discuss an alliance strategy that can enable Starbucks to establish the sourcing program in other regions such as Asia.

4) Discuss any GLOBAL sustainability programs in place at the organization you are currently working at or another organization you are familiar with. If you are unaware of any sustainability programs at such organizations, you are welcome to such a program that might be implemented. Discuss the value of the proposed or implemented program and any outcomes (or expected outcomes).