Posted: September 16th, 2017
Evidence in Images Terminology:
– Repetition: things/ parts that report in image(s).
– Anomaly: things that stand out; something that’s different.
– Strand: patterns.
– light
– color
Project 3: Image Analysis
Description: For the third project, you’ll choose a product type to analyze. You’ll choose 3-5 like sets of product packaging for this project. Some examples include
images on cereal boxes, magazine covers, and book covers. For example, you could choose three kids’ cereal boxes or three romance novel covers. Your images cannot be
advertisements. You will then write an analysis of this image, which will examine patterns, anomalies, binary opposites, and your understanding of the image. This
project should contain rich terminology from what we go over in class. You’ll create a multimodal essay in Google Blogger that contains a good thesis, strong claims,
and evidence about the image.
For your Blogger essay, you’ll start off with an introductory paragraph. The introduction should contain a brief description of your images. The description should
lead to your thesis (main claim), which you will include toward the end of the introduction.
You’ll then analyze the images in detail by using modes for finding and putting together evidence using methods we’ll go over in class. The major method of analysis
we’ll use will deal with finding repetition, strands, binary oppositions, and anomalies in the image you choose. This information will help you choose what you should
write about and why it matters.
You’ll end this essay with a conclusion in which you restate your thesis and point to your overall arguments. Your conclusion should contain your final (but not
necessarily new) thoughts on your argument about the images.
Goal: By the conclusion of your essay, your classmates and I (the readers) should have a clear understanding of your thesis, the argument(s) you make about the
evidence you point to in the essay. Your essay should be visually appealing. The background and font on your Google Blogger should reflect the mood, the tone, and the
subject of your essay.
An effective image analysis shows that the writer has thought critically about the chosen images. In order to accomplish this effectiveness, the author must use
evidence (binary opposites, strands, anomalies, repetition, color, light, etc.) from the images throughout the essay.
Research: You will have three to five sources in your essay. These three to five sources are the images you choose to analyze. If you choose to use terminology from
the book, you may also use that as a source, but you still have to use at least three images. You will need to have in-text (parenthetical) citations and a Works Cited
page.
Format: Typed image analysis of between 1000-1200 words. Please use a font that’s easy to read and follow all MLA guidelines for citing your sources (See Purdue Owl’s
website or ask if you need to check). You will post this as a Google Blogger entry. Your images should be posted on your blog. The link to your blog should be posted
via iLearn Dropbox.
Evaluation criteria:
? Task: How well does the essay meet the project’s goal (see above)?
? Organization: How effectively has the writer composed the elements of the image analysis? How does everything fit in and connect back to the main claim
(thesis)? How well does the essay flow?
? Power and impact: To what extent does the author achieve a strong claim (thesis), rather than stating a fact or a general statement? How much and how well does
the author use evidence to persuade the reader of his or her claim (thesis)?
? Persona: To what extent does the essay show that the writer has thought critically and reflectively about the images he or she chooses for the image analysis?
How clear and accurate is the paper? How well does the author use evidence, rather than opinion, to back up his or her claim (thesis)?
? Fullness: How concrete is the evidence? To what extent does the author use specific evidence rather than simply using vague references to the text?
? Presentation: To what degree is the essay clear, polished, and free from grammatical/punctuation errors that distract readers? Is the Blogger visually
appealing, easy to read, and reflective of the analyzed images’ tone?
? Citation: Does it cite the images and additional source(s) in in-text citations and on the Works Cited Page?
Schedule of Dates and Other Important Events
March:
M 16: Introduction to Project 3: Image Analysis
W 18: Due: Read “A Guide to Visual Analysis” pp. 6-9. Read “Word, Image, and the Design of the Page” pp. 14-23.
M 23: Due: Choose your three to five images and post links to iLearn. Bring printed or electronic copies to class.
W 25: Due: Completed Hybrid Method worksheet. Bring to class.
M 30: Due: 700 word draft of image analysis. Post to iLearn and bring a copy for peer review and feedback.
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