Posted: January 25th, 2017

Examine techniques for organisational auditing and for analysing external factors that affect marketing planning. Use one of these techniques to carry out organisational auditing and analysis of external factors that affect marketing planning in Apple

A. Using appropriate theories, review changing perspective in marketing planning. Evaluate Apple’s ability for planning its future marketing activity.[P1.1, P1.2] B. Examine techniques for organisational auditing and for analysing external factors that affect marketing planning. Use one of these techniques to carry out organisational auditing and analysis of external factors that affect marketing planning in Apple