Posted: April 13th, 2016

What are some examples of ways organizations might use the information in the article to improve their performance?

1. What is the author s main point in the article? Why do you think the author wrote the article?

2. What are some examples of ways organizations might use the information in the article to improve their performance? Can the information be used by the organization you work for to improve its marketing efforts? If so, explain how.

3. Are there any other points of information that caught your attention in the article that are worth discussing? If so, explain them.