Posted: November 17th, 2014

Executing Strategies in a Global Environment: Examing the case of Federal Express

Executing Strategies in a Global Environment: Examing the case of Federal Express

Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express
worth 250 points

Review Case 7 “The Evolution of the Small Package Express Delivery Industry, 1973 – 2010”, located in the textbook to complete this assignment.

Write a five (5) page paper in which you:

1. Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response.

2. Determine the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Justify the response.

3. Assess the efficiency of Federal Express’s current business model, and recommend one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Provide a rationale for the recommendation.

4. Examine the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Next, suggest one (1) significant way that Federal Express may confront its global competition.

5. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.

• Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.

• Use technology and information resources to research issues in strategic management.

• Write clearly and concisely about strategic management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 250 Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express
Criteria Unacceptable
Below 70% F Fair
70-79% C Proficient
80-89% B Exemplary
90-100% A

1. Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Provide a rationale to support the response.
Weight: 20% Did not submit or incompletely analyzed Federal Express’s value creation frontier, did not submit or incompletely determined which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Did not submit or incompletely provided a rationale to support the response.

Partially analyzed Federal Express’s value creation frontier, partially determined which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Partially provided a rationale to support the response. Satisfactorily analyzed Federal Express’s value creation frontier, satisfactorily determined which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Satisfactorily provided a rationale to support the response.

Thoroughly analyzed Federal Express’s value creation frontier, thoroughly determined which of the four building blocks of competitive advantage the company needs in order to continue to maintain above- average profitability. Thoroughly provided a rationale to support the response.

2. Determine the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Justify the response.

Weight: 15% Did not submit or incompletely determined the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Did not submit or incompletely justified the response. Partially determined the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Partially justified the response. Satisfactorily determined the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Satisfactorily justified the response. Thoroughly determined the main aspect of product differentiation and capacity control that Federal Express could use in order to maintain an edge over its rivals. Thoroughly justified the response.

3. Assess the efficiency of Federal Express’s current business model, and recommend one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Provide a rationale for the recommendation.
Weight: 20% Did not submit or incompletely assessed the efficiency of Federal Express’s current business model, did not submit or incompletely recommended one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Did not submit or incompletely provided a rationale for the recommendation. Partially assessed the efficiency of Federal Express’s current business model, partially recommended one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Partially provided a rationale for the recommendation. Satisfactorily assessed the efficiency of Federal Express’s current business model, satisfactorily recommended one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Satisfactorily provided a rationale for the recommendation. Thoroughly assessed the efficiency of Federal Express’s current business model, thoroughly recommended one (1) new business-level strategy that gives the company a competitive advantage over its rivals. Thoroughly provided a rationale for the recommendation.

4. Examine the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Next, suggest one (1) significant way that Federal Express may confront its global competition.
Weight: 20% Did not submit or incompletely examined the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Did not submit or incompletely suggested one (1) significant way that Federal Express may confront its global competition. Partially examined the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Partially suggested one (1) significant way that Federal Express may confront its global competition. Satisfactorily examined the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Satisfactorily suggested one (1) significant way that Federal Express may confront its global competition.

Thoroughly examined the manner in which overall global competition may impact the new business strategy that you recommended in Question 3. Thoroughly suggested one (1) significant way that Federal Express may confront its global competition.

5. 3 references (or number in the assignment)
Weight: 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices.

6. Writing Mechanics, Grammar, and Formatting
Weight: 5% Serious and persistent errors in grammar, spelling, punctuation, or formatting. Partially free of errors in grammar, spelling, punctuation, or formatting. Mostly free of errors in grammar, spelling, punctuation, or formatting. Error free or almost error free grammar, spelling, punctuation, or formatting.

7. Appropriate use of APA in-text citations and reference section
Weight: 5% Lack of in-text citations and / or lack of reference section. In-text citations and references are provided, but they are only partially formatted correctly in APA style. Most in-text citations and references are provided, and they are generally formatted correctly in APA style. In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.

8. Information Literacy/Integration of Sources
Weight: 5% Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

9. Clarity and Coherence of Writing
Weight: 5% Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Information is partially clear with minimal reasons and evidence that logically support ideas.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas.
Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.

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