Posted: June 1st, 2016

Explain why the comparing the pricing strategies of competitors is beneficial when considering the price component of the marketing mix.

Why is the marketing mix important in bringing a product or services to the market?
6. Explain why the product component of the marketing mix is so important.
7. What is the product life cycle?
8. Identify 2 types of pricing strategy that a business could use. Briefly describe each.
9. Explain why the comparing the pricing strategies of competitors is beneficial when considering the price component of the marketing mix.