Posted: March 6th, 2014
Explain the relative emphasis that would be placed on advertising or personal selling
Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations:
a)Â Â Â Â Â Â Â A manufacturer of an infusion pump therapy kit for use in hospitals
b)Â Â Â Â Â Â Â A hospital offering a nutrition work-shop for seniors, and
c)Â Â Â Â Â Â Â An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.
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