Posted: September 14th, 2017

Explain the relationship between expectations, quality and satisfaction

Explain the relationship between expectations, quality and satisfaction

Prior to making a purchase customers have expectations about what they are going to buy. These expectations will depend on, among other factors, the marketers’ advertising, that of competitors, as well as the customer’s previous experience of making that purchase. If the purchase meets expectations, the customer will be satisfied and in marketing terms feel that they have made a quality buy

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