Posted: March 5th, 2014

explains how to sell and market toward the intended female consumer that needs to be sent to all the retail stores.

You were just hired to work on training manuals f

• You have prepared a new training manual that explains how to sell and market toward the intended female consumer that needs to be sent to all the retail stores. You need to write a letter to accompany the training manual to encourage each of the managers and store owners to use the materials to train their salespeople. You are concerned about using language that could sound sexist; therefore, you want to try to stay away from using her and she in your letter. The products are designed for women, but that does not exclude men from being customers.

With this issue in mind, write a letter explaining the importance of the training materials, what they are, and how they should be used. Be sure to describe the types of customers who would be looking for this type of equipment.

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