Posted: September 16th, 2017

External Environmental Assessment

External Environmental Assessment

Written Assignment #3
Resources:

Zuckerman, A.M. (2012). Healthcare strategic planning (3rd ed.). Chicago, IL: Health Administration Press. ISBN-13: 978-1567934342
Thomas, R.K., & Calhoun, M. (2007). Marketing matters: A guide for healthcare executives. Chicago, IL: ACHE Management Press. ISBN-13: 978-1567932768
External Environmental Assessment (SIGNATURE ASSIGNMENT 200 points):
The third written assignment is an assessment of the external environment effecting a healthcare organization selected by the student.
Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders. Students in HCA 624 are required to prepare a report on the External Environmental Factors that affect a healthcare organization’s delivery of care and marketing. Select a health care provider organization in the local community, preferably a hospital or physician group practice. Conduct an external environmental assessment for the organization. Be sure to cover all the basic categories of environmental factors. Draw a diagram showing the environmental forces you have identified and the interrelationships among them and with the organization.
When you have completed the assessment, make a note of at least five apparent threats that are facing the organization as well as at least five opportunities. The organization will probably need to respond to the threats to maintain its mission and ensure success. It may take advantage of the opportunities to maximize its accomplishments.

External Environmental Assessment Grading Grid
Organization of paper and clarity    10 points
Assessment includes:
External components    20 points
Assumptions about the future    20 points
Discussion of critical issues facing the organization    30 points
Diagram clarity and completeness
Five threats
Five opportunities
40 points
10 points
10 points
Citations (per instructions)    10 points
Spelling and Grammar    20 points
Length of paper (per instructions)    10 points
Timely submission    20 points

Written Assignment <br /> External Environmental Assessment (400 words)<br /> <br /> The assignment is an assessment of the external environment effecting a healthcare organization selected by the student.<br /> <br /> Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders. Students in HCA 624 are required to prepare a report on the External Environmental Factors that affect a healthcare organization’s delivery of care and marketing. Select a health care provider organization in the local community, preferably a hospital or physician group practice. Conduct an external environmental assessment for the organization. Be sure to cover all the basic categories of environmental factors. Draw a diagram showing the environmental forces you have identified and the interrelationships among them and with the organization.<br /> <br /> When you have completed the assessment, make a note of at least five apparent threats that are facing the organization as well as at least five opportunities The organization will probably need to respond to the threats to maintain its mission and ensure success. It may take advantage of the opportunities to maximize its accomplishments.