Posted: November 26th, 2014

facebook strategy

facebook strategy

Order Description

Case analysis in Strategy

When considering how to analyse a case in strategy you might like to follow the model offered below,

although you will find that your proposed text book contains more detailed and extensive advice.

Part one. The analysis of the external and internal environment of the company

Locating the company in its environment. This is where you set the scene, and so you should:

– Offer a brief overview of the company (from your own research or the case material

provided).

– Put the company in its context, which will be international or global. At this point you will

start using the various analytical tools available to describe the main opportunities and

threats of the environment analysed. PESTEL is the usual tool employed. You should also

analyse the characteristics of the industry in which the company competes and here you

should employ the 5 Forces of Competition analysis carried out in some analytical depth.

– You could emerge from this first analysis with a PARTIAL SWOT analysis, that is drawing out

the opportunities and threats facing the firm.

o After having analysed the company’s environment, the focus moves to the company itself by

conducting an internal analysis where the objective is to identify the capabilities and resources

developed by the company. This will be carried out through the application of some well known

analytical instruments, such as the value chain, the threshold and distinctive resources and

competencies framework and the VRIO framework.

You should be able by now to complete the above SWOT analysis by identifying the strengths and

weaknesses of your company.

o Finally, you should now be able to define the competitive position of the company in relation to

the Generic Strategy chosen.

Part two. The selection of the main strategic options for growth

You should emerge from this Phase with an inquiry based view of your company’s level of business

success and what it must do to sustain that success and continuously improve.

Which are the main options for growth? To answer this question you can refer to the Ansoff Matrix

and – if the company is part of a larger diversified corporation – to the Boston Consulting Group (BCG) Matrix.

Somewhere in this phase you will need to appraise the company’s financial state of health using well-established measures of efficiency and profitability.

Part three. Your strategic solutions for the company’s ongoing health

Now that you have derived a picture of your Company’s state of health, can it be improved—what

medicine can you offer?

So Phase three is about Strategic options for the future. There could be many but which would you

recommend and why? Are you happy that your choices are derived from your systematic analysis of the company at Phases one and two? Are they feasible? Can they be resourced? Can they be implemented and sustained?

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