Posted: June 24th, 2013
Fast Food Service in France
1. Business Objectives
? What do you want to achieve by entering this country?
– Revenues
– Share of Market
– Other
non-financial measures such as brand loyalty, distribution networks, political objectives, etc.
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2. Tactics: Financial Risks
? What are the key areas of
financial risk and uncertainty given your
strategic thrust?
– Economic
– Currency
– Foreign investment
? How will you address these risks?
3. Measurement of Results
? What is the potential impact of this effort on the Host Country?
– Economic Gains
– Social Benefits
– Social Costs
– Political Impact
? What is your five year forecast of revenues?
– Best Case
– Likely Case
– Worst Case
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