Posted: September 18th, 2017

Finance JCPenney

This paper is about estimate what you think the JCPenney’s stock price should be based on your Pro Forma projections.
However, I want you to write about the results of any other valuation techniques used (the Gordon or dividend discount model, the multiples approach).
Check this valuation against more simple models of valuation (i.e. the Gordon or dividend discount model, the multiples approach from the finance and etc.) to make sure the numbers are reasonably close. If these alternative valuation approaches won’t work for your firm, briefly tell me why.
I upload the file of my Pro Forma projection. please use -6% scenario for the writing.