Posted: May 9th, 2016

Find a consumer who is extremely loyal to a brand name product.Probe for information as to why that brand loyalty exists.

Find a consumer who is extremely loyal to a brand name product. The person can be family, friend, classmate, or other. Probe for information as to why that brand loyalty exists.

1. Discuss the findings on the person s brand loyalty.
2. Research the brand using the company s website and the library s online databases. Provide a background on the brand and how it is promoted in the market.
3. Apply your findings to analyze why this person has a brand loyalty to the pr