Posted: September 16th, 2017

Fingerprint Analysis

Order Description

Answer the 4 questions in the attached document. Answers need to be 3-4 fully developed paragraphs and written in APA 6th edition. Do not use direct quotes in the answers.
1.) What is the scientific method, and how is this theory applied to fingerprint analysis?
2.) Discuss the epidermal and dermal layer of skin and how each relates to the permanence of fingerprints.
3.) Discuss whether the science of fingerprints has survived the scrutiny of the Daubert Standards.
4.) Explain the significance of ridgeology. edgeoscopy, and poroscopy in the comparison of fingerprints.
5.

Task 1
Your Arts Marketing textbook is very good. Evidence of this is how frequently it is cited by arts marketing practitioners and scholars. In particular, its definition of arts marketing is frequently quoted. In your textbook, Hill O’Sullivan and O’Sullivan define arts marketing as:
an integrated management process which sees mutually satisfying exchange relationships with customers as the route to achieving organisational and artistic objectives. (p. 1)
Your task this week is to compare and contrast the textbook’s definition to one (1) of the following descriptions/ definitions of arts marketing. Consider:
• does the quote you have choose agree with the definition of arts marketing used in your textbook, or does it take a different approach?
• in what ways is it similar or different?
• what are the implications for the practice of arts marketing?
As an extension to this question, are you able to give an example of arts marketing practice you’ve observed that demonstrates this approach?
Post a comment (roughly 200 words) with your ideas and thoughts to this CloudDeakin discussion topic.
1.’The artistic product does not exist to fulfil a market need. Its raison d’être is independent of the market, which is what makes it a particular marketing challenge. Instead of seeking to meet consumers’ needs by offering them a product they desire, the arts manager seeks consumers who are attracted to the product.’
(Francois Colbert 2003 ‘Entrepreneurship and Leadership in Marketing the Arts’, International Journal of Arts Management, Montréal: Fall 2003. Vol. 6, Iss. 1; pg. 30-40.)
2. ‘Art does not exist in a vacuum. The essence of art is in its communication with the audience member. Therefore, arts organisations must shift their focus to that communication. They must shift from a pure product focus to one that balances the artistic decision-making process with audience needs and preferences.’
(Kotler, P & Scheff, J 1997, Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business School Press, Boston MA.)
Task 2
The marketing ‘P’s are the basis of all marketing planning work. Taking the full seven marketing ‘P’s these are:

• product
• price
• place
• promotion
• people
• processes
• physical evidence

Select one (1) of the six marketing ‘P’s, define this ‘P’ and its relevance to arts marketing. Give a short description of where you have seen this ‘P’ used within an arts marketing context.
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