Posted: September 16th, 2017

First Alert's Atom smoke and fire detector

You have been retained by The Youssef Group, as a consultant to make recommendations and/or proposals for the marketing of First Alert’s Atom smoke and fire detector  (product webpage (Links to an external site.)).  Your recommendations and/or proposals should be developed as if they will be presented to First Alert’s Board of Directors.  After studying the chapters corresponding to each Assignment, complete that Assignment and submit it through Canvas no later than 11:59 pm on the stated due date.  Your submission for this Assignment should not exceed three pages.  Your submission should be at developed and written at the graduate school level with any sources properly documented using APA format (see web links on Pages for additional resources).  After submitting an assignment, you will receive a grade and a critique from your professor: Dr. Youssef for the marketing and economic issues. Your response to the critiques should be incorporated in the final Assignment.  (Parts A-E of this project is worth 50 points each and the final project is worth 200 points.)

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Specific instructions for Part C:

For this third part, you should develop a proposal for the pricing strategy and the place strategy for First Alert’s Atom.  Remember to not only include what it is, but also your recommendations.  Some of the topics you should analyze/describe are to include, but are not limited to:

1. Pricing strategy (What is the pricing strategy?)
   1. Effect of price on demand
   2. Aggregate demand and supply
   3. Elasticity
   4. Impact of the economy on price
2. Place strategy (What is the place strategy?)
   1. Distribution decisions
   2. Channel partners
   3. Logistical issues
   4. Gains from trade
   5. Growth and inflation

Chapters covered:

Economics:  Chapters 4, The Market Forces of Supply and Demand; 5, Elasticity and Its Application; 23, Aggregate Demand and Aggregate Supply; and 24, The Influence of Monetary and Fiscal Policy on Aggregate Demand.

Marketing: Chapters 13, Marketing Channels; 14, Supply Chain Management; 19, Pricing Conce

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