Posted: September 13th, 2017

From a triple bottom line perspective(You only need to write economics part) and providing evidence of the required resource inputs

From a triple bottom line perspective(You only need to write economics part) and providing evidence of the required resource inputs

Critically examine the marketing mix for a packaged food product of your choice (50%).  From a triple bottom line perspective and providing evidence of the required resource inputs, suggest ways in which this product and its marketing must be improved (50%). This should be written in report format and you are free to choose what headings and tools you use in this analysis, though suitable ones will be discussed during the course.