Posted: September 9th, 2015

Fueling BMW

Case Study
Read Case #16- BMW of North America and answer the following questions (each question a subsection):

1. What is fueling BMW’s Growth?

2. How is BMW Doing in the U.S? Compare the following 3 years (2012, 2013, & 2014) in terms of annual revenue, car sales, gross margins and end year stock sales (outside research required).

3. Is the “Dream It. Build It” program a sustainable advantage in the long term? Do you see any room for further improvement? (link to other companies to add depth; i.e. Ikea, etc.)

4. Do you think customers really need “millions of combinations” for their car? Can they be happy with available standard options? What are the downsides of mass customization?

5. How does this case study link to the topics presented in Chapter 1, Chapter 2 & Chapter 3?
chapter 1 overview of strategic management
chapter 2 company mission
chapter 3 corporate social responsibility and business ethics

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