Posted: September 16th, 2017
Fundamental differences between goods and services.
1. Marketing of Services There are fundamental differences between goods and services. Those differences require different planning considerations. Briefly describe the differences between goods and services. In your own words, describe branding and why it is important to marketers. Can services be branded? Why, or why not? What are some differences between successful and unsuccessful brands? How does category management differ from brand management? Name a successful brand with which you are familiar and defend why it is successful. Your initial post should be a minimum of 300 words.
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