Posted: February 5th, 2015

Gender and Representation

Paper #1 Content Analysis – Gender and Representation

For this first paper you will conduct your own independent content analysis and write up the results. In order to successfully complete this assignment you must use

the data you collect to make an argument about gender representation in the media.
1.    Choose a limited number of current media texts (for example, three fashion magazines; three evening television dramas; the top selling songs on iTunes; Super

Bowl commercials; etc.)
2.    Choose a specific element to count. Do not just count men and women. Count men and women and something more useful to analyze (ie how many women wear high

heels or make-up;  how many men are shown caring for other people as compared to women; etc.) Write a 3-4 pages (900-1,200 words) paper analyzing the data you

collected. This paper should include the following:
o    An explanation of why you chose this media and why you are counting what you are counting representations of gender.
o    A section explaining your method of analysis, how you collected your data, and justifying your use of your rubric.
o    A summary of the data you collected
o    An analysis of your findings
3.    Your paper should incorporate citations from at least two of the articles you read from class.
– Shome, Raka,”‘Global Motherhood’:The Transnational Intimacies of White Femininity,” Gender, Race, and Class in Media: A Critical Reader, 4th Edition, Eds. Gail Dines

and Jean Humez.

Use Chicago-style citation. See the citation guides on the library website for sample entries.

Note: I chose these three magazines: Vogue, Bazzar, Marie Claire.
What I think is to focus on the sexuality on photos in magazines especially those photo in the cover page.
Articles read in class:
1.    Gill, Rosalind, “Chapter 28: Supersexualize Me! Advertising and the ‘Midriffs’,” Race, Class, and Gender: A Critical Reader, pgs. 255-260
2.    Jhally, Sut, “Chapter 22: Image-Based Culture: Advertising and Popular Culture,” Race, Class, and Gender: A Critical Reader, pgs. 199-204
3.    Engstrom, Erika, “Chapter 27: Unraveling the Knot: Political Economy and Cultural Hegemony in Wedding Media,” Race, Class, and Gender: A Critical Reader, pgs.

242-254
4.    Laurie Ouellette, “Chapter 25: Inventing the Cosmo Girl,” Race, Class, and Gender: A Critical Reader, pgs. 221-234
5.    Caputi, Jane, “Chapter 34: The Pornography of Everyday Life,” Race, Class, and Gender: A Critical Reader, pgs. 307-320
1.    Hall, Stuart, “Encoding/Decoding,” Media and Cultural Studies: KeyWorks, Eds. Durham and Kellner, New York: Wiley-Backwell, 2012 – uploaded pdf
2.    Hall, Stuart. “Chapter 10: The Whites of Their Eyes: Racist Ideologies and the Media,” Race, Class, and Gender: A Critical Reader, pgs. 81-84
3.     McKay, James and Helen Johnson, “Chapter 11: Pornographic Eroticism and Sexual Grotesquerie in Representations of African American Sportswomen,” Race, Class,

and Gender: A Critical Reader, pgs.  85-94
4.    Merskin, Debra. “Chapter 36: The Three Faces of Eva: Perpetuation of the Hot-Latina Stereotype in Desperate Housewives,” Race, Class, and Gender: A Critical

Reader, pgs. 327-334

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