Posted: March 8th, 2015

Glo-Bus Strategic Plan and Forecast

Glo-Bus Strategic Plan and Forecast
Description:
Based on the Glo-Bus simulation, company managers prepare a “Five Year Business Plan” (Strategic Plan). Each Five Year Business Plan will include at a minimum –

Vision, Mission statement, Strategic Objectives, strategies and the strategic context. Each team must identify the ONE competitive strategy option (see Chapter 5) that

the company intends to follow, and the other strategies and objectives should flow from that.
Each group should recognize that the primary financial objective is to maximize shareholder value. In Glo-Bus, this outcome will be measured primarily by the price of

your company stock. However, a number of factors exert varying degrees of influence on the ‘value drivers’ influencing price movements over the long term. In addition,

one needs to understand how operating decisions (e.g., marketing expenditures, automation investments, manufacturing costs, labor costs, etc.) drive the performance

measures that drive stock price.
Format of the Strategic Plan – General Comments:
(1)  The basic components of a traditional business plan need to be there in some form. You can be creative and innovative but make sure the basics are covered in

terms of Vision, Mission, Strategic Objectives, Strategy, Tactical initiatives and Tactical goals.
(2)  Below is an example of a recent plan’s components to give you the sense of how another approached the assignment.
(3) Page Length:  Between 15-20 pages + appendices.

Table of Contents

Table of Contents…………………………………………………………………………………………2
Introduction………………………………………………………………………………………………….3
Vision Statement……………………………………………………………………………………………3
Mission Statement………………………………………………………………………………………..4
Core Values………………………………………………………………………………………………….4
Objectives……………………………………………………………………………………………………5
Strategic Plan
SWOT Analysis…………………………………………………………………………………………… 6
Overall Strategy…………………………………………………………………………………………… 7
Competitive Strength Assessment……………………………………………………………………. 8
Michael Porter’s Five Forces of Competitive Position…………………………………………. 8
Product Design Strategy……………………………………………………………………………….. 9
Marketing Strategy……………………………………………………………………………………… 12
Entry-Level Marketing Strategy Charts……………………………………………………. 13
Multi-Featured Marketing Strategy Charts……………………………………………….. 14
Entry-Level Assembly Strategy……………………………………………………………… 15
Multi-Featured Assembly Strategy…………………………………………………………. 16
Labor and Compensation Strategy………………………………………………………………… 17
Financial Strategy………………………………………………………………………………………. 18
Summary……………………………………………………………………………………………………… 19
References……………………………………………………………………………………………………. 20
Appendix…………………………………………………………………………………………………….. 22

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