Posted: September 13th, 2017

Global Dimension of Business

Global Dimension of Business

Read P&G Japan: The SK-II Globalization Project Case (available for purchase on the HBS website), respond to the questions below. Your response should be at least 2 complete pages, typewritten, 12pt font, double-spaced, 1 inch margins.


1. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting?

2. Does SK-II have the potential to become a global brand within Procter & Gamble?s worldwide operations? Why or why not?

3. Which of the three market options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see?

4. How should he implement your recommended option? What are the implications for P&G?s new post-O2005 organization? What support and/or resistance do you expect? How will you manage it?

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