Posted: September 18th, 2017
Global & International Business Contexts
Instructions on Assessment:
This assignment is an INDIVIDUAL piece of work. It represents 100% of the module mark. Students are required to produce a word-processed report in three parts.
The context: You are employed by the Boston Consulting Group. Your company has been recently approached by a multinational corporation, which is looking for new business opportunities overseas. One option that has been suggested to a board of directors is wine production in Tunisia. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the Tunisian wine industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases.
Part 1: Porter’s National Diamond Analysis (60 marks)
Apply the extended version of Porter’s National Diamond (PND) model to the Tunisian wine industry.
Part 2: Contemporary Management Issues (20 marks)
Discuss TWO key management issues that should be taken into account before developing operations in the Tunisian wine industry.
Part 3: Market Entry Strategy (20 marks)
Based on your research and analysis in Part 1 and 2, identify TWO possible market entry strategies and discuss the advantages and limitations of each. You need to provide a clear recommendation to the board of directors.
READ THE FOLLOWING GUIDANCE NOTES CAREFULLY!
• The word limit for the overall assignment is 3600 words.
• Late submission without formal agreement will be marked as zero. An electronic version of your assignment must be handed in together with the hard copy. PLEASE DO NOT PUT EVERY PAGE OF YOUR WORK IN A SEPARATE FILE! The electronic copies will not be returned to students, you must retain a copy of this assignment for yourself.
• Write your analysis as a piece of business communication in report style, using headings and a numbering system, including any illustrations you think are useful. All the figures, charts and tables used in the main body of the report must be explained and justified.
• There should be no first person references (I, we, us) in the report. If self-reference is required, you may refer to yourself as “the author” or “this report”.
• This is a research-based assignment. Your analytical discussion must be supported by a significant number of information sources. Be selective and prioritise to highlight the most important factors.
• Clarity and concision are encouraged and will be rewarded. You should be thorough and detailed in your analysis, and all the points should be fully explained and justified – but there is a balance to be sought between a mass of detail and a thorough, yet relatively concise reasoning.
• The report should have the following structure:
Cover page – including the module code, title and word count
Table of contents – including the page numbers
List of references
Appendices (if necessary)
• Make appropriate use of Appendices to support your discussion and analysis in the main body of the report. Appendices should be properly organised with the reader being referred to the appropriate appendix at the appropriate point in the text.
• Appendices must not exceed 5 pages in total and are not to be marked. These should be used for supporting of the main analytical points and issues in the main body of the report.
• The work must be word-processed and must be printed on single sided A4 paper. Spacing may either be set at double or one and a half line spacing, depending on the machine used. The body of the report should be in Font size 12. Arial is the preferred font face.
• The assignment requires you to demonstrate that you understand and can use theoretical frameworks in your analysis. It is therefore expected that you apply appropriate models and theories studied on the module when generating your answers. It is not necessary to explain the frameworks that you use.
• Work which is badly written, badly organised and/or badly presented will attract a low grade.
• DO NOT copy text from any sources! Use the information to produce your own analysis. Please familiarise yourself with what constitutes plagiarism and academic misconduct. Use only high quality, reliable sources or comment on the quality of the sources used.
• PLEASE ENSURE THAT ALL MATERIALS AND SOURCES USED IN YOUR WORK ARE PROPERLY REFERENCED!
Word limits and penalties for assignments
If the assignment is within +10% of the stated word limit no penalty will apply.
The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include:
• Title and Contents page • Reference list • Appendices • Appropriate tables, figures and illustrations
• Glossary • Bibliography • Quotes from interviews and focus groups.
Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.
If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct.
If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.
Students are asked to submit an electronic version of their assignment.
Submission of Assessment:
This assessment will contribute directly to the following Undergraduate programme goals and objectives.
1. Knowledgeable about the theory and practice of international business and management
Students will be able to:
X 1. Acquire knowledge of functional areas of business and management.
2. Acquire knowledge of specialist areas of business.
X 3. Apply their knowledge to business and management contexts.
X 4. Conduct contemporary research into business and management.
2. Skilful in the use of professional and managerial techniques and processes
Students will be able to:
1. Provide evidence of self-reflection as a means of informing personal development planning.
2. Demonstrate effective interpersonal communication skills and the ability to work in a team.
X 3. Demonstrate critical thinking skills.
X 4. Demonstrate problem solving skills.
3. Aware of ethical issues impacting on business and professional practice
Students will be able to:
1. Identify an ethical dilemma in a business situation
2. Suggest ethical solutions to this dilemma
4. Employable as graduates
Students will be able to:
X 1. In the context of securing graduate employment demonstrate the skills of self presentation.
Assessment Criteria (NBS)
Module Specific Assessment Criteria
Trait 0 – 29 30 – 39 40 – 49 50 – 59 60 – 69 70 – 79 80 – 100
Very poor use of the analytical concepts. There is no evidence of any understanding how frameworks and models to be used or may not have been applied to analyse the context and address the tasks. No evidence of research. The work tends to be inarticulate and badly organised. The referencing method is not adhered to. Poor understanding of the purpose of the analysis and the use of the analytical concepts. Many errors and inadequacies in the application of the theoretical frameworks. Poor analytical discussion which fails to adequately reflect on international business management issues and cross cultural intelligence. Insufficient evidence of the prior research. The work is poorly structured, badly referenced and does not provide any clear recommendation. Analysis will demonstrate a general understanding of the frameworks and concepts studied on the module and show a basic competence in their application. Analysis may be unsophisticated with using only the basic PND model without external variables. The use of other concepts and theories is limited. The work may not fit together well and discussion may be superficial with substantial flaws. There may be gaps in the analysis, but it is adequate and demonstrates a basic understanding of the international business contexts. Analytical discussion relies on assertion and description without sufficient support of the prior research. Referencing is inconsistent. Recommendation lacks relevance. A reasonable analysis using appropriate frameworks to answer the questions and address the assignment tasks. Some lack of understanding may be shown at times but this is counterbalanced by good analysis elsewhere. Adequate application of the extended PND model with external variables and other theoretical concepts. Adequate analysis of the international business issues and contextual factors. Some reflection and thinking has taken place about cross cultural management issues and cultural intelligence. The use of references is not always consistent with requirements. The structure of the report needs more clarity and analysis more depth. Recommendation lacks evidence and convincing rationale. Content is always relevant to the assignment tasks with good and clear explanation. A good analysis using appropriate frameworks to address the tasks. Good application of the extended PND model with external variables and other analytical concepts. Good ability to critically evaluate is demonstrated. Decent number of analytical points are identified and supported by a good discussion and thorough research. Good evaluation of external environment and the options for the organisation are provided. Good justification for the market entry modes is given. Good application of the theoretical concepts and theories in international business contexts applied into practical recommendation. Good use of referencing system with only minor deficiencies. Very good understanding and knowledge of the frameworks studied on the module is demonstrated through a very good analysis of the external business environment and potential market entry strategies. Very good application of the extended PND model with external variables and other analytical concepts. The work demonstrates ability to critically evaluate information and make reasonable judgments. The arguments are well supported with evidence of very good research. Work is well structured and generally well written with very good use of referencing. The information provided demonstrates very good understanding of how the concepts of international business can be applied into practice. Very good recommendation is provided. Excellent understanding and knowledge of the frameworks is shown through an excellent analysis of the international business contexts and environment. Excellent application of the extended PND model with external variables and other analytical frameworks. Arguments are well supported and the analysis fits together to produce a coherent justification. Well-articulated key analytical points raised in the discussion. Work is well written, well-structured and appropriately referenced. Evidence of excellent research skills and good use of the theories is provided, demonstrating an astute understanding of how the concepts of international business can be applied into practice. Excellent recommendation is given.
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