Posted: November 2nd, 2015
Global Management – Managing Global Business
Focus on managing a global business. Chapter 11 examines global strategic human
resource management, including staffing policies, performance appraisal and
compensation, international trade, labor relations, and HRM policies. Chapter 12
focusses on global marketing and analysis of international markets, marketing
research vs. marketing intelligence systems, and making the standardization and
adaptation decision. In addition, developing the international product mix, the
international promotion mix, the international distribution mix, the international
pricing mix, and the international customer service mix will be studied.
Assignment Instructions
Companies collect a wide variety of information about their foreign markets to
decide in which countries to conduct business and which market segments in these
markets they should target. What are the three major markets that exist in all
foreign markets? Describe the markets and provide examples of each.
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