Global Prespective

Lesson this week focus on managing a global business. Chapter 11 examines global strategic human resource management, including staffing policies, performance appraisal and compensation, international trade, labor relations, and HRM policies. Chapter 12 focusses on global marketing and analysis of international markets, marketing research vs. marketing intelligence systems, and making the standardization and adaptation decision. In addition, developing the international product mix, the international promotion mix, the international distribution mix, the international pricing mix, and the international customer service mix will be studied.

 

 

Assignment Instructions

 

Companies collect a wide variety of information about their foreign markets to decide in which countries to conduct business and which market segments in these markets they should target. What are the three major markets that exist in all foreign markets? Describe the markets and provide examples of each.

  • Write a paper of 500-600 words, typewritten in double-spaced format (Arial 12-point font or Times New Roman styles), page margins Top, Bottom, Left Side and Right Side = 1 inch, with reasonable accommodation being made for special situations and online submission variances.
  • In your response, make certain that you include at least two outside references from search engines.

please create reference page.

please note that this assignment will be submitted to turnitin.com

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