Posted: March 23rd, 2017
) What is goal incongruence? b) How can using the metric “return on investment” for performance evaluation lead to goal incongruence?
a) What is goal incongruence?
b) How can using the metric “return on investment” for performance evaluation lead to goal
incongruence?
c) What can a firm do to reduce goal incongruence caused by using “return on investment” for
performance evaluation?
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