Posted: September 16th, 2017
Grand Canyon AMP 425 Marketing Week1 to week 6- all Discussions & Assignments….
Week 1 Discussion Questions
Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.
Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?
What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
Week 4 Discussion Questions
Discuss the steps and the benefits of a social audit.
In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.
Week 5 Discussion Questions
Define and describe the elements and potential benefits of integrated marketing communication (IMC).
Describe what is meant by a flat organizational structure. How would you flatten your organization?
What are the characteristics of marketing channels? What three factors should be considered when designing one?
What are the benefits of multiple marketing channels? Are there any disadvantages?
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Week 1 Assignment – Environment Scan
Details:
Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.
Include an introduction and conclusion that make relevant connections to course objectives.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
Week 2 Assignment – Target-Market Strategy
Details:
Create a new product that will serve two business (organizational) markets.
Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.
Include an introduction and conclusion that make relevant connections to course objectives.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Week 3 Assignment – Marketing Plan Strategy
Details:
As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Week 5 Assignment – Collaborative Learning Community_ Rebranding Strategy
Details:
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of Module 5.
As a group, identify one current struggling consumer product.
Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.
Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.
While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Week 6 Assignment – Marketing and Distribution Channel Letter
Details:
This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:
- A brief description of the product
- A description of the market channels
- A description of the distribution channels
APA format is not required, but solid academic writing is expected.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
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