Posted: September 13th, 2017

Growth and development of Aussie Pooch Mobile

Growth and development of Aussie Pooch Mobile

Questions:

Assume that the founder of Aussie Pooch Mobile, Christine Taylor, has asked for your advice regarding the future direction of the franchise. You are required to:

1. Critically analyse the growth and development of Aussie Pooch Mobile from its inception until the present time.

2. Provide specific recommendations to the founder regarding:

(a) Domestic and international growth strategies
(b) Attracting and recruiting franchisees in Australia
(c) Achieving competitive advantage in the pet grooming industry
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