Posted: November 10th, 2014

health promotion

health promotion

Topic: 1. “An account of health promotion that sees it simply as an example of liberal governmentality is inadequate to explain the meanings and consequences of attempts to promote health”.  Critically evaluate this claim.  Your answers should include reference to at least one and no more than two examples of contemporary or historical case studies of health promotion.  Your essay should incorporate extensive independent research in addition to essential readings for the unit.

Take an example of an initiative intended to enhance health.  You may choose one of the following:
–    a health education or health promotion campaign, pursued by government or by a lobby group or community group
–    a legal or regulatory change intended to enhance health

Select at least three of the following terms: medicalization, demedicalisation, risk, normalisation  and biopower

How can these concepts of be used to understand your selected campaign or change?

You should consider some or all of the following:
–    the way the campaign was developed – who was involved, who was excluded
–    the nature of the campaign or change – the activities, documents, language, images, audio-visual materials, practices it includes
–    the implementation of the campaign or change
–    responses to the campaign or change by the public, professional and community groups, institutions or governments
–    the health identities offered by, shaped by, or developed in reaction to the campaign or change

You can structure the Option A answer as a conventional essay or if you prefer it can be structured like a report with separate subsections addressing each of your chosen terms and/or dimensions of the campaign or change.

Essential readings:
– Lupton, Deborah (1995) ‘Technologies of Health: Contemporary Health Promotion and Public Health’, in The Imperative of Health: Public Health and the Regulated Body, London: Sage, pp.48-75.

-• Halfmann, Drew (2011) ‘Recognizing Medicalization and Demedicalization: Discourses, Practices, and Identities’, Health, 16:2, 186-207.(

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