Posted: May 26th, 2016

What are some high technology brands you believe have high brand quality? What are some of the elements of these recognizable brands?

What are some high technology brands you believe have high brand quality? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity? If so, why? Name a recent high technology brand crisis with which you are familiar. Was this crisis managed well? Explain your answer.

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