Posted: April 1st, 2013

Honda’s early days, and entry into the U.S. motorcycle industry.

Read the cases and articles related to Honda. The two cases describe Honda’s early days, and entry
into the U.S. motorcycle industry. The two cases describe essentially the same outcome, but from two very
different perspectives. For the sake of writing up this assignment, assume your boss (or a parent or
grandparent, whatever) asked you to give them one reading from this course, and the only two you had were
Honda A and Honda B. For one page of the assignment, write a one page memo describing why you think this
particular case (either Honda A or Honda B) was such a great case, what you learned from reading it, and why
this person should read it. Don’t mention the other case, as they said they only had time to read one. For the
second page of the assignment, write a one page memo explaining why you didn’t choose to give them

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