Posted: December 6th, 2014

Hospitality and Tourism

Hospitality and Tourism

Order Description

In corresponding threads are research articles (where the article is attached) written by faculty/students of Cornell University’s Hospitality program. The first one

is how Best Western used marketing research techniques to develop an upgrade to their hotel offerings. A very interesting article although it must be noted that

service is not an attribute that was examined.
See thread Cornell – Best Western
The second article is very interesting and is a great companion to what we learned through the book regarding HR Branding to attract and retain good employees. The

article includes best practices at Google, Starwood, Harrahs, South Korean Airlines, and Marriott.See thread Cornell – HR Brand
Required: READ THE ARTICLES. Then write for me at least 300 words (you can go as high as 400) summarizing a concept or practice or choosing an interesting aspects for

each article.

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