Posted: February 6th, 2015

How can a luxury fashion business maintain its brand image and reputation while partnering with another brand?

How can a luxury fashion business maintain its brand image and reputation while partnering with another brand?

Order Description

This specialism unit focuses on aspects of risk and reward within contemporary global fashion companies.
You will negotiate the topic of your essay with the Unit Leader to explore a specific area of your interest. Your essay

question should be grounded in one of the topic areas covered by the scheme of work. Example questions are given here for

guidance only as you are expected to devise your own topic.

– A straightforward essay (3,000 words +/- 10%)
– Academic (‘journal’ tone & density)
– Structured (sub-headed, Harvard referenced)
– You choose a small area of interest related to risk management topics in the fashion industry.

The topic area i’ve chosen is Brand Equity and the question is: How can a luxury fashion business maintain its brand image

and reputation while partnering with another brand?
This whole unit is about risk management, so does the essay. So link the question to risk is quite important.
So basically start with locate the potential risks, and then use the theories in journals to analyse and compare them, and

write about things like how to minimise the negative impacts.
I’ve talked to my tutor today and she said basically, the question is the topic, and the aim of this essay is to answer the

question by doing literature review of the chosen journals.

Extensive research will be required to define your essay question. Research will be specific to the topic chosen and advice

for further reading will be given by the appropriate tutor. It is expected that you read, analyse and critique a minimum of

6 academic journal articles in order to complete this essay. (i will upload the journals i think are useful, there are 14

journals, have a read through them and make some selections, not all of them have to be used but at least there should be

6. and if writer can find more appropriate ones, feel free to use them)
I will also upload the unit handbook and the lecture notes for the writer to see if there is anything useful.

Essential Readings for this unit:
Collier, P. M., (2009) Fundamentals of Risk Management for Accountants and Managers Tools & Techniques London: Taylor &

Francis [eBook]
Hopkin, P., (2012) Fundamentals of Risk Management: Understanding, Evaluating and Implementing Effective Risk Management.

2nd edn. London: Kogan Page [eBook]
Watson, D. and Head, A. (2013) Corporate Finance: Principles & Practice. 6th edn. Harlow: Pearson [eBook]

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