Posted: September 1st, 2015
How might MNCs structure their market entry strategies to penetrate and expand in the Japanese market?
Read the following article and write an analysis focusing on the question below:
•Czinkota, M.R., & Kotabe, M. (1999). Bypassing barriers to marketing in Japan. Marketing Management, 8(4). (AN 2795277).
How might MNCs structure their market entry strategies to penetrate and expand in the Japanese market?
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