Posted: January 21st, 2015

I. Product Statement (2 pages) 1. Describe The UPS Store. 2. Provide brief background of the organization. 3. Describe small business printing and corporate business printing services. 4. Provide a brief overview of the potential for increased market share against competitors (such as Fedex Kinkos)

Assignment Expectations

Use the following outline to organize The paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv” below are used to show the major issues you need to

include in your paper, but should not be used to format your paper.
I.  Product Statement (2 pages)
1.    Describe The UPS Store.
2.    Provide brief background of the organization.
3.    Describe small business printing and corporate business printing services.
4.    Provide a brief overview of the potential for increased market share against competitors (such as Fedex Kinkos) and the indirect increase in current services.
II. Situation Analysis (4 pages)
Note: Only include sections below in the outline that are relevant. The relevance of each section of analysis should be clear to the reader.
a.    External Environment Analysis
i.    Context Analysis
•    Industry forces that might impact success of any actions taken
ii.    Competitor Analysis
•    Any organization or message that may prevent any actions taken from being successful
iii.    Technological and Economical Situation Analysis
iv.    Political, Legal, and Cultural Analysis
b.    Customer Environment Analysis
i.    Customer Analysis
ii.    Collaborator Analysis
c.    Internal Environment Analysis
i.    Company Analysis

– Minimum 6 references required Use required readings list below to support opinions and positions.
Explain clearly and logically the facts about your UPS and prospective strategy for small and corporate business printing services, and use the required reading below

to support your position on the issues.
Look at other credible and reputable sources ones such as The New York Times, The Wall Street Journal, Businessweek, and The Economist, to find the information for

your paper.
– Paraphrase the facts using your own words and ideas, employing quotes sparingly.
Use quotes, if absolutely necessary, should rarely exceed five words.
Do not repeat or quote definitions.
It is also important that you reference your sources throughout the text of your marketing plan. Take the following paragraph as an example:
“As a result, telephone interviewers often do not even get a chance to explain that they are conducting a survey (Council for Marketing and Opinion Research, 2003),

and response rates have steadily declined (Keeter et al., 2000) to reported lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease presents a

problem because not only does it increase the cost of conducting telephone surveys, but it also leads to questions concerning the generalizability of the results

(Struebbe, Kernan & Grogan, 1986; Tuckel & O’Neill, 2002).”

– Use third (3rd)  person narrative in business writing.
Avoid “we,” “our,” and “you.”   DO NOT use contractions in business writing.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂