Posted: September 13th, 2017

I scream, you scream, we all scream for ice cream

I have case study each week, if your write wil be good I will deal with you.

He cares about 300 words, structure, grammar, and clear and understand sentences, and give examples and explanation for your write. Please I want to get high grades write with a good quality and simple words. He cares a lot for plagiarism. He put our writing in par gram to check for cheating. My country is Saudi Arabia regarding the question under.

This is the case study:
I scream, you scream, we all scream for ice cream… (srashba)
How different are the British and American markets? Many people believe that they
are quite similar due to the common language and origins. However, as Haagen- Dazs,
the famous ice cream maker found out, the two cultures have very different markets.
Products need to be adapted to successfully penetrate a market. For example, in the
United States, people prefer large packages whereas Europeans and others prefer smaller
packages since the countries are far more densely-populated than the United States.
Since most Americans drive their cars to supermarkets or wholesale shopping clubs (such
as Costco, BJs, Sam’s Club), it is relatively easy to purchase large quantities/boxes of
goods and transport them, whereas Europeans and Asians are more likely to rely on
public transportation and have little space to store these items.
Americans are known as ice cream aficionados and love chocolate chip cookie dough
flavor, which is vanilla ice cream with large pieces of ground up chocolate chip cookies.
This flavor has been popular since Americans have a “sweet tooth” and love chocolate
chip cookies. Because of Haagen Dazs’ tremendous success with this product, they
decided to launch it in the United Kingdom. Nevertheless, after several months of
disappointing sales, Haagen Dazs aborted this experiment and decided to launch a contest
to find a new flavor in Great Britain. Haagen Dazs learned that chocolate chip cookies
are generally not popular in England so an ice cream flavor made with chocolate chip
cookie chunks would likely never catch on. Instead they came up with “Cool Britannia,”
vanilla ice cream with strawberries and classic Scottish shortbread. Cool Britannia soon
became a favorite throughout the UK.
*What lessons can we learn about Haagen-Dazs’ products?
*Would Cool Britannia be successful in the United States? In your country? Why or
why not?
*If Haagen-Dazs hired you to develop a marketing strategy for your country, what
would you do? What message might persuade people in your country to buy this
product?
Thank you!