Posted: April 28th, 2015

IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES

 

 

In partial completion of the qualification

Diploma of Business – BSB50215

 

IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES

 

BSBMKG501

 

ASSESSMENT TWO

 

Instructions to students:

 

Each assessment question requires a written answer of at least 100 words.

 

Use your study materials and personal research to answer these questions.

Don’t copy, or cut and paste

 

 

 

 

 

 

 

 

 

 

 

 

Please remember to place your name at the top or bottom of your document and email to [email protected] or print and hand in at Reception.

 

 

 

ASSESSMENT TWO

 

Part A

 

You will need to refer to your business plan to complete part A of this assessment.

 

Prepare a minimum (2 page) report to the Managing Director of Global Star. Your report should communicate the viability of making changes to current business operations.

 

Please include the following points (minimum 1 paragraph) per point in your report as follows:

 

• Outline at least three new marketing ideas and opportunitiesas a result of your research
• Link these new marketing ideas to the goals and future objectives of the organisation
• Evaluate each opportunity and outline the impact to the current business
• Suggest recommended operational changes to the current business model
• Include all relevant forms of Legislative considerations when making operational changes (e.g. privacy laws, anti-discrimination, ethical principles etc.)

 

Your report should be written in a way which is culturally appropriate and relates to people from diverse backgrounds and abilities.

 

 

Part B

 

You are required to prepare a Marketing Plan.

 

Refer to this site –

http://www.business.gov.au/business-topics/templates-and-downloads/Pages/marketing-plan-template-and-guide.aspx

and using Global Star as a template, write your own marketing plan using the following headings:

 

1. Our Business
2. History
3. Business Overview
4. Our Mission
5. Our Vision
6. Organisational Values
7. Goals
8. Financial Overview
9. Strategic Focus

• Market
• Product
• Human Resources
• Marketing

1. Commitment to Quality
2. Plan, Review and Update

 

GOOD LUCK!!!

 

 

 

 

 

 

 

 

Diploma of Business BSB50215

 

 

BSBMKG501 -IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES

 

ASSESSMENT TWO

 

 

ASSESSOR NAME:

DATE:

 

Please CIRCLE the following: I have assessed the student and found them to be Satisfactory for all listed criteria to industry standards OR I have assessed the student and have marked Not Yet Satisfactory the criteria where competency has not been achieved. I have notified them of their result and they have signed confirming they have received their result and agree with the outcome.

 

ASSESSOR SIGNATURE:	DATE:
STUDENT NAME:	DATE:

 

I have received the result of this assessment and agree with the outcome and the trainer’s assessment. I understand the feedback I received and had an opportunity to discuss it.

 

 

STUDENT SIGNATURE:

DATE:

• Only sign and date after a result of satisfactory has been achieved