Posted: December 10th, 2014

identify factors in national advantage, Which nations are the best for business?,factors in international strategy formulation How do senior managers decide which nation to expand to?

identify factors in national advantage,    Which nations are the best for business?,factors in international strategy formulation    How do senior managers decide which

nation to expand to?

Market entry considerations

Objectives:

1.) To identify factors in national advantage

Which nations are the best for business?

2.) To consider factors in international strategy formulation

How do senior managers decide which nation to expand to?

Market entry considerations

Porter, M. (1990)    Competitive Advantage of Nations,    Macmillan
Ellis, J. & Williams D. (1995)    International Business Strategy, Pitman

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