Posted: May 6th, 2016

Identify at least 2 companies that have faced specific issues related to selecting marketing metrics and how they solved their issue.

Identify at least 2 companies that have faced specific issues related to selecting marketing metrics and how they solved their issue.

Marketing metrics to include designing control systems step by step in regards to obtaining feedback data and evaluating feedback data and taking action, designing decisions for strategic control systems, and designing decisions for marketing performance measurement and marketing audit issues.

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