Posted: May 16th, 2016

Identify a product or service and identify its current stage in the product life cycle

Identify a product or service and identify its current stage in the product life cycle (Introduction, Growth, Maturation or Decline). Explain how you arrived at your conclusion regarding where this product/service lies on the PLC. Do any elements of the marketing mix provide clues regarding where this product/service is in its evolution?

Identify a product or service that has failed during the last ten years. Describe which element or elements of the marketing mix (product, price, place or promotion) you believe caused this failure. Could the product or service have been saved? If no, why not? If yes, how?