Posted: May 7th, 2016

Identify the selected organization s PR issues based on your selected scenario. o Identify your target audience for the PR Campaign.

Prepare a 1,050 to 1,750 word detailed outline of your campaign addressing the following:

o Identify the selected organization s PR issues based on your selected scenario.
o Identify your target audience for the PR Campaign.
o Discuss ethical implications related to the PR issues.
o Develop a market research plan to support your PR Campaign strategy development.
o Analyze how the PR Campaign will affect the marketing function of the organization.
o Analyze the similarities and differences between proactive and reactive PR.